Apoorva Mukhija, popularly known as “The Rebel Kid” or “Kaleshi Aurat,” has emerged as one of India’s most dynamic and controversial digital personalities. Born in 2001, this 24-year-old (as of 2026) content creator—often searched online under the keyword apoorva mukhija age—influencer, and budding actress has captivated millions with her unfiltered humor, relatable rants, and bold commentary on social issues. Starting her journey during the COVID-19 pandemic, Apoorva has transitioned from a corporate job to a multifaceted career in entertainment, amassing a massive following across social media platforms.
Her story is one of resilience, rebellion against societal norms, and navigating the highs and lows of online fame, with many fans frequently searching for details such as apoorva mukhija age. While celebrated for empowering young women and challenging gender biases, she has also faced intense scrutiny and backlash for her provocative style.
Early Life and Family
Apoorva Mukhija was born on July 27, 2001, in Noida, Uttar Pradesh, though some sources cite July 28. Information about apoorva mukhija age often draws attention to her early start in the digital space. Raised in a middle-class family in Delhi-Noida, her upbringing was marked by traditional values interspersed with subtle gender imbalances that later influenced her content.
- Parental Influence: Her mother, Anita Mukhija, played a pivotal role in her life, handling household responsibilities while often going unrecognized compared to her father. Apoorva has openly discussed this dynamic, highlighting how her mother’s contributions were overlooked, fueling her advocacy against gender bias at home.
- Siblings: She has a younger brother, whose support became evident during crises, such as when he informed her about their mother’s health scare amid online backlash. Apoorva credits her family for normalizing topics like menstruation, attributing this progressive stance to her role as an elder sister.
- Family Support System: Despite occasional patriarchal elements, her family has been her backbone. During controversies, they faced societal judgment, with Apoorva noting how her bold persona affected her parents’ social interactions. She has shared anecdotes of her father’s fears materializing through threats, yet their encouragement allowed her to pursue content creation.
- Childhood Environment: Growing up in Noida, Apoorva experienced a blend of urban life and conservative norms. She has reflected on not labeling her home as strictly patriarchal but acknowledging societal pressures that shaped her rebellious nature, a topic often discussed alongside searches for apoorva mukhija age and her personal journey.
- Extended Family Dynamics: Limited public details exist, but Apoorva has mentioned normalizing sensitive topics within the family, positioning herself as a “green flag” for younger siblings in breaking taboos.
| Family Member | Relation | Key Details |
|---|---|---|
| Anita Mukhija | Mother | Primary caregiver; influenced Apoorva’s views on gender roles; faced health issues during daughter’s controversies. |
| Father (Name Not Publicly Disclosed) | Father | Provided support; expressed fears about online fame; relationship explored in interviews. |
| Younger Brother | Sibling | Supportive during crises; helped communicate family updates to Apoorva. |
Education
- Schooling: Completed primary and secondary education in Noida, where she was exposed to diverse influences that sparked her interest in technology and communication.
- Higher Education: Pursued a BTech in Computer Engineering from Manipal University, Jaipur. This four-year program equipped her with technical skills, leading to her first job at Dell.
- Campus Life Insights: During college, Apoorva began experimenting with social media, posting skits and vlogs that gained traction among peers. She balanced academics with content creation, graduating with a solid foundation in STEM.
- Post-Graduation Transition: After earning her degree, she briefly worked in IT, but the pandemic-inspired content boom prompted her to quit and go full-time digital.
- Educational Philosophy: Apoorva views her engineering background as a “redirected” asset, not wasted, emphasizing how it honed her analytical skills for content strategy.
Career
Apoorva’s career trajectory is a testament to Gen Z’s entrepreneurial spirit, evolving from casual posts to a powerhouse in digital media and acting.
Early Beginnings
- Entry into Content Creation: Started at age 18 in 2019, focusing on mini vlogs, rant videos, and skits. The COVID-19 lockdown amplified her reach as audiences sought relatable, humorous content.
- Platform Growth: Amassed over 2.6 million Instagram followers and 50,000 YouTube subscribers by blending comedy with social commentary, appealing to young women.
- Corporate Phase: Post-graduation, joined Dell as a software engineer, but left after realizing her passion for creation outweighed job security.
- Breakthrough Moments: Viral rants on everyday frustrations, like gender norms, propelled her to fame. Her handle @the.rebel.kid became synonymous with unapologetic expression.
Brand Collaborations and Endorsements
- Milestone Partnerships: Worked with 150+ brands, including Nike, Kate Spade, Amazon, Meta, Maybelline, Netflix, Spotify, Google, Hotstar, and OnePlus.
- Content Style: Her videos often exceed millions of views, featuring expletives and raw humor that resonate with Gen Z.
- Earnings from Brands: Charges up to Rs 25 lakh per reel and Rs 6 lakh for sponsored content, turning collaborations into a primary revenue stream.
- Strategic Approach: Focuses on authentic integrations, avoiding forced promotions to maintain audience trust.
| Brand Category | Examples | Collaboration Highlights |
|---|---|---|
| Fashion & Beauty | Nike, Maybelline, Kate Spade | Ramp walks and product endorsements; featured in campaigns targeting youth. |
| Tech & Streaming | Amazon, Meta, Netflix, Spotify | Sponsored skits and vlogs; integrations in rant videos. |
| Others | OnePlus, Google, Hotstar | Device reviews and promotional content; high-engagement reels. |
Acting and Entertainment Ventures
- Debut and Roles: Made acting debut in 2023 web series “Who’s Your Gynac?” playing a supporting role. Upcoming projects include “Nadaaniyan” (2025) and “Baat Pakki” (2025).
- Other Appearances: Featured in TerriblyTinyTales YouTube drama sponsored by Manyavar-Mohey; walked the ramp for Tarun Tahiliani in 2024 alongside A-listers.
- Reality TV: Participated in “The Traitors India,” where her comments sparked debates with co-contestants like Jasmin Bhasin.
- Awards and Recognition: Ranked 8th in Forbes India Digital Stars 2024 with a Goat Score of 8.93; high engagement rates (0.1721) and average views (4.2 million).
| Project | Year | Role/Type | Platform |
|---|---|---|---|
| Who’s Your Gynac? | 2023 | Actress | OTT (Amazon Prime or similar) |
| TerriblyTinyTales Drama | 2024 | Featured | YouTube |
| Nadaaniyan | 2025 | Actress | Upcoming Film/Web |
| Baat Pakki | 2025 | Actress | Upcoming Film/Web |
| The Traitors India | 2025 | Contestant | Reality Show |
Relationships and Personal Life
- Dating History: Primarily dated “West Delhi boys,” as shared in interviews, focusing on patch-ups and breakups with a humorous twist. One ex came out as bisexual, which she discussed on a podcast.
- Relationship with Utsav Dahiya: Dated investment banker Utsav Dahiya until January 2025 breakup. Post-split, he released a viral song “Cute Little Red Flag” accusing her of cheating, bullying, and twisting their relationship for content. Apoorva responded cryptically, laughing off the claims and denying them.
- Abusive Experience: Revealed being physically hit by an ex-boyfriend, using the disclosure to advocate against domestic violence.
- Friendships and Fallouts: Friendship with Sufi Motiwala ended amid ex-bf drama; public statements highlighted strained relations.
- Ideal Partner Traits: In interviews, she outlined seeking maturity and respect in relationships, influenced by past experiences.
- Privacy vs. Publicity: Often uses personal stories in content but maintains boundaries, especially post-controversies.
Controversies and Conspiracies
- India’s Got Latent Backlash (2025): Appeared on Samay Raina’s YouTube show, making obscene remarks about women’s bodies and objectification. Sparked outrage, complaints to authorities, and charges for promoting obscenity. Received thousands of rape, death, and acid attack threats, forcing her to delete posts, unfollow everyone, and shift apartments for safety. Family impacted; police visited home.
- DTU Incident: Heated exchange with audience at Delhi Technological University event, responding aggressively to hecklers, drawing criticism for behavior.
- Ex-Boyfriend Scandal: Utsav Dahiya’s accusations of cheating and content manipulation led to public feud, with conspiracy theories about PR stunts.
- Vulgar Content Criticism: Accused of spreading obscenity to youth, breaking decency norms; public debates on her influence.
- Conspiracy Theories: Some allege her controversies are manufactured for attention, with Reddit threads questioning her authenticity and PR tactics. Others claim gender bias in backlash, comparing to male counterparts.
- Makeover and Trolling: Post-controversy, shared threats publicly, calling out hypocrisy in online hate. Debates in Parliament and media highlighted broader issues of online abuse.
Net Worth
- Estimated Net Worth: Between ₹70-85 lakh as of 2025; she denied reports of ₹41 crore, stating it’s not even one-tenth.
- Daily Earnings: Approximately ₹2-2.5 lakh from brand deals, videos, and appearances.
- Per Reel Income: Up to ₹25 lakh for high-profile collaborations; standard ₹2-6 lakh.
- Income Sources: Social media monetization, endorsements, acting fees, and event appearances.
- Financial Growth: From corporate salary to multi-crore deals, her net worth reflects strategic pivots.
| Income Stream | Estimated Earnings | Sources |
|---|---|---|
| Brand Endorsements | ₹2-25 lakh per deal | Nike, Meta, etc. |
| Social Media Reels | ₹2-6 lakh per reel | Instagram, YouTube |
| Acting & Appearances | Variable (₹1-5 lakh per project) | Web series, events |
| Total Net Worth (2025) | ₹70-85 lakh | Combined assets |
Other Ventures
- Modeling and Fashion: Ramp walk for Tarun Tahiliani; endorsements with beauty brands like Deconstruct.
- Business Investments: While not explicitly detailed, her personal brand is valued at ₹41 crore in some reports (denied), suggesting potential stakes in digital ventures.
- Content Production: Collaborates on sponsored series; explores film production indirectly through acting.
- Event Appearances: Speaks at universities and events, though some led to controversies.
- Future Plans: Hints at expanding into entrepreneurship, leveraging her tech background for app or content platforms.
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Charitable Work
- Donations to NGOs: Pledged and donated earnings from a comeback video to NGOs supporting acid attack survivors and rape victims.
- Appreciation from Survivors: Earned praise from acid attack survivor Laxmi Agarwal for her support and strength.
- Advocacy Efforts: Uses platform to raise awareness on domestic violence, gender bias, and online harassment, donating proceeds from related content.
- Community Impact: Her actions inspired discussions on philanthropy among influencers, though limited to post-controversy initiatives.
- Ongoing Commitments: Plans to continue supporting women’s rights causes, tying personal experiences to broader social good.
Additional Aspects: Influence, Challenges, and Legacy
- Social Impact: Empowers women by normalizing discussions on menstruation, mental health, and independence; criticized for vulgarity but praised for authenticity.
- Mental Health Struggles: Opened up about trolling’s toll, advocating against victim-blaming.
- Public Perception: Divided opinions—hero to some, controversial to others; comparisons to freedom fighters in resilience debates.
- Future Prospects: With upcoming films and growing brand value, she’s poised for mainstream success, potentially launching her own line or podcast.
- Personal Growth: From 18-year-old starter to 24-year-old icon, her journey emphasizes maturity amid chaos.
Frequently Asked Questions
1. How old is Apoorva Mukhija in 2026?
Apoorva Mukhija is 24 years old (born July 27, 2001).
2. What is Apoorva Mukhija’s net worth in 2026?
Estimated ₹70–85 lakh. She has denied exaggerated claims of ₹41 crore.
3. Why is Apoorva Mukhija called The Rebel Kid?
For her bold, unfiltered rants, savage humor, and outspoken takes on gender norms, relationships, and society.
4. What was the biggest controversy of The Rebel Kid?
Her 2025 appearance on India’s Got Latent, which led to massive online abuse, rape & acid threats, and police complaints.
5. Who is Apoorva Mukhija dating now?
Single (as of 2026). She split with Utsav Dahiya in early 2025 amid public cheating & song drama accusations.
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